[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.trissan.sk\/online-marketing-a-kvalitne-zviditelnenie-v-internetovych-vyhladavacoch\/#Article","mainEntityOfPage":"https:\/\/www.trissan.sk\/online-marketing-a-kvalitne-zviditelnenie-v-internetovych-vyhladavacoch\/","headline":"Online marketing a kvalitn\u00e9 zvidite\u013enenie v internetov\u00fdch vyh\u013ead\u00e1va\u010doch","name":"Online marketing a kvalitn\u00e9 zvidite\u013enenie v internetov\u00fdch vyh\u013ead\u00e1va\u010doch","description":"V spojitosti s internetov\u00fdm marketingom a zvidite\u013enenia na\u0161ej \u010dinnosti vo vyh\u013ead\u00e1va\u010doch sa m\u00f4\u017eeme stretn\u00fa\u0165 s pojmami SEM a SEO. Ak\u00fd je v\u0161ak medzi nimi rozdiel a ak\u00e9 \u0161pecifick\u00e9 vlastnosti so sebou prin\u00e1\u0161a ka\u017ed\u00fd z t\u00fdchto \u00fakonov? Hne\u010f na za\u010diatok n\u00e1m cel\u00fa situ\u00e1ciu u\u013eah\u010d\u00ed, ak spomenie skuto\u010dn\u00fd v\u00fdznam t\u00fdchto skratiek. SEM zna\u010d\u00ed Search Engine Maketing, \u010di\u017ee...","datePublished":"2020-01-10","dateModified":"2023-04-26","author":{"@type":"Person","@id":"https:\/\/www.trissan.sk\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.trissan.sk\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/d7705a23c50ede72936119380238a88bdeb91030521f9262dc3abc6fdd8add33?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d7705a23c50ede72936119380238a88bdeb91030521f9262dc3abc6fdd8add33?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"trissan.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.trissan.sk\/wp-content\/uploads\/img_a312267_w16630_t1590572544.jpg","url":"https:\/\/www.trissan.sk\/wp-content\/uploads\/img_a312267_w16630_t1590572544.jpg","height":0,"width":0},"url":"https:\/\/www.trissan.sk\/online-marketing-a-kvalitne-zviditelnenie-v-internetovych-vyhladavacoch\/","about":["V\u00fdrobky"],"wordCount":378,"articleBody":"   V spojitosti s internetov\u00fdm marketingom a zvidite\u013enenia na\u0161ej \u010dinnosti vo vyh\u013ead\u00e1va\u010doch sa m\u00f4\u017eeme stretn\u00fa\u0165 s pojmami SEM a SEO. Ak\u00fd je v\u0161ak medzi nimi rozdiel a ak\u00e9 \u0161pecifick\u00e9 vlastnosti so sebou prin\u00e1\u0161a ka\u017ed\u00fd z t\u00fdchto \u00fakonov? Hne\u010f na za\u010diatok n\u00e1m cel\u00fa situ\u00e1ciu u\u013eah\u010d\u00ed, ak spomenie skuto\u010dn\u00fd v\u00fdznam t\u00fdchto skratiek. SEM zna\u010d\u00ed Search Engine Maketing, \u010di\u017ee marketing a reklamu vo vyh\u013ead\u00e1va\u010doch a naopak SEO je skratkou Search Engine Optimization, teda optimaliz\u00e1cie pre vyh\u013ead\u00e1va\u010de. Be\u017en\u00ed slovensk\u00ed u\u017e\u00edvatelia naj\u010dastej\u0161ie pou\u017e\u00edvaj\u00fa internetov\u00fd vyh\u013ead\u00e1va\u010d Google, pr\u00edpadne tie\u017e \u010desk\u00fd Seznam. Z t\u00fdchto zdrojov tak prich\u00e1dza vysok\u00e1 n\u00e1v\u0161tevnos\u0165 mnoh\u00fdch webov\u00fdch str\u00e1nok s komer\u010dn\u00fdm ako aj informa\u010dn\u00fdm v\u00fdznamom. A pre ka\u017ed\u00fd web, no najm\u00e4 pre ten komer\u010dn\u00fd je z h\u013eadiska vidite\u013enosti d\u00f4le\u017eit\u00e9, aby sa vo vyh\u013ead\u00e1va\u010di nach\u00e1dzal na vidite\u013enej poz\u00edcii. SEM v tomto smere predstavuje platen\u00e9 umiestnenie vo forme reklamy, naj\u010dastej\u0161ie ide o typ PPC. Tento krok predstavuje podstatne r\u00fdchlej\u0161iu cestu zvidite\u013enenia, ne\u017e pokia\u013e by ste sa mali spolieha\u0165 na zaindexovanie a vy\u0161\u0161ie umiestnenie v\u00e1\u0161ho webu organick\u00fdm sp\u00f4sobom. PPC je skratkou pre Pay-per-clik a zna\u010d\u00ed formu platbu, ktor\u00e1 sa uskuto\u010d\u0148uje za ka\u017ed\u00e9 kliknutie na doty\u010dn\u00fa reklamu. Naopak organick\u00fa a teda prirodzen\u00fa cestu vy\u0161\u0161ieho umiestnenia vo v\u00fdsledkoch h\u013eadania predstavuje SEO. S\u00edce predstavuje dlh\u0161\u00ed \u010dasov\u00fd \u00fasek, na druhej strane v\u0161ak vidite\u013enos\u0165, za ktor\u00fa sa neplat\u00ed, nako\u013eko je dosiahnut\u00e1 \u201emechanick\u00fdm\u201c sp\u00f4sobom a ovplyv\u0148ovan\u00edm vn\u00fatorn\u00fdch ako aj vonkaj\u0161\u00edch faktorov str\u00e1nky. Tak\u00fdto seo web Seolight predstavuje pomerne n\u00e1ro\u010dn\u00fd proces, av\u0161ak s dlho trvaj\u00facim \u00fa\u010dinkom, ktor\u00fd dok\u00e1\u017ee by\u0165 efekt\u00edvny e\u0161te mesiace po skon\u010den\u00ed optimaliz\u00e1cie. To je asi najpodstatnej\u0161\u00ed rozdiel oproti SEM a napr\u00edklad spoplatnenej PPC reklame.Samozrejme pre e\u0161te lep\u0161\u00ed efekt je vhodn\u00e9 t\u00fato SEO strat\u00e9giu kombinova\u0165 takisto s in\u00fdmi, respekt\u00edve platen\u00fdmi s\u00fa\u010das\u0165ami internetov\u00e9ho marketingu.                                                                                                                                                                                                                                                                                                                                                                                         4.1\/5 - (9 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Online marketing a kvalitn\u00e9 zvidite\u013enenie v internetov\u00fdch vyh\u013ead\u00e1va\u010doch","item":"https:\/\/www.trissan.sk\/online-marketing-a-kvalitne-zviditelnenie-v-internetovych-vyhladavacoch\/#breadcrumbitem"}]}]