[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.trissan.sk\/kto-je-influencer\/#Article","mainEntityOfPage":"https:\/\/www.trissan.sk\/kto-je-influencer\/","headline":"Kto je influencer","name":"Kto je influencer","description":"Asi nikomu nemohlo ujs\u0165, \u017ee posledn\u00fa dobu \u017eijeme internetom viac ako kedyko\u013evek predt\u00fdm. Jedn\u00fdm\u00a0z d\u00f4vodov je st\u00e1le pretrv\u00e1vaj\u00faci korona v\u00edrus, ktor\u00fd n\u00e1s don\u00fatil zavrie\u0165 sa vo svojich domovoch a komunikova\u0165 len prostredn\u00edctvom soci\u00e1lnych sieti a smartf\u00f3nov. A pr\u00e1ve teraz sa \u010doraz viac roz\u0161iruje fenom\u00e9n zvan\u00fd influencer. Ide o \u013eud\u00ed, ktor\u00fd maj\u00fa na soci\u00e1lnych sie\u0165ach profily...","datePublished":"2021-09-21","dateModified":"2023-04-26","author":{"@type":"Person","@id":"https:\/\/www.trissan.sk\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.trissan.sk\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/d7705a23c50ede72936119380238a88bdeb91030521f9262dc3abc6fdd8add33?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d7705a23c50ede72936119380238a88bdeb91030521f9262dc3abc6fdd8add33?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"trissan.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.trissan.sk\/wp-content\/uploads\/selfie,%20%C5%BEena%20s%20mobilom_1.jpeg","url":"https:\/\/www.trissan.sk\/wp-content\/uploads\/selfie,%20%C5%BEena%20s%20mobilom_1.jpeg","height":0,"width":0},"url":"https:\/\/www.trissan.sk\/kto-je-influencer\/","about":["Online"],"wordCount":368,"articleBody":"Asi nikomu nemohlo ujs\u0165, \u017ee posledn\u00fa dobu \u017eijeme internetom viac ako kedyko\u013evek predt\u00fdm. Jedn\u00fdm\u00a0z d\u00f4vodov je st\u00e1le pretrv\u00e1vaj\u00faci korona v\u00edrus, ktor\u00fd n\u00e1s don\u00fatil zavrie\u0165 sa vo svojich domovoch a komunikova\u0165 len prostredn\u00edctvom soci\u00e1lnych sieti a smartf\u00f3nov. A pr\u00e1ve teraz sa \u010doraz viac roz\u0161iruje fenom\u00e9n zvan\u00fd influencer. Ide o \u013eud\u00ed, ktor\u00fd maj\u00fa na soci\u00e1lnych sie\u0165ach profily s ve\u013ek\u00fdm po\u010dtom re\u00e1lnych sledovate\u013eov.\u010casto be\u017en\u00fa popul\u00e1ciu in\u0161piruj\u00fa v oblasti cvi\u010denia, zdravej stravy \u010di m\u00f3dy.\u00a0Na Slovensku m\u00e1me hne\u010f nieko\u013eko tak\u00fdchto post\u00e1v, ktor\u00e9 sa presl\u00e1vili najm\u00e4 na Instagrame. Aj ke\u010f v\u00e4\u010d\u0161ina tento nov\u00fd fenom\u00e9n kritizuje a vid\u00ed len postavy bez re\u00e1lnej pr\u00e1ce, ktor\u00e9 nav\u0161tevuj\u00fa len kaviarne a fotia \u010do vidia, d\u00f4le\u017eit\u00fa \u00falohu zohr\u00e1vaj\u00fa influenceri pre rozvoj mal\u00fdch \u010di ve\u013ek\u00fdch podnikate\u013eov. P\u00e1ve t\u00ed oslovuj\u00fa influencerov, aby propagovali ich v\u00fdrobok. Tak sa dostan\u00fa do povedomia \u013eud\u00ed a zisky s\u00fa ove\u013ea vy\u0161\u0161ie. Princ\u00edp spo\u010d\u00edva v spolupr\u00e1ci medzi firmou a influencerov, kedy za zisk influenceri z\u00edskaj\u00fa nejak\u00fd v\u00fdrobok, ktor\u00fd n\u00e1sledne chv\u00e1lia na svojom profilovom \u00fa\u010dte.A kto by si nek\u00fapil v\u00fdrobok, ktor\u00fd pou\u017e\u00edvaj\u00fa v\u0161etky zn\u00e1me osobnosti a nevedia si ho vynachv\u00e1li\u0165? Ot\u00e1zkou je \u010di s\u00fa produkty naozaj nato\u013eko kvalitn\u00e9 alebo influenceri za vidinou zisku pochv\u00e1lia aj nekvalitn\u00fd tovar. Naj\u010dastej\u0161ie sa stret\u00e1vame s kozmetikou \u010di najnov\u0161ie ve\u013ek\u00fdm hitom, ktor\u00fdm je kolag\u00e9n. Sta\u0165 sa takouto vysoko sledovanou osobou nie je jednoduch\u00e9, ale \u010dasom str\u00e1ven\u00fdm za smartf\u00f3nom a vytv\u00e1ran\u00edm zauj\u00edmav\u00e9ho obsahu, ktor\u00fd oslov\u00ed skupiny \u013eud\u00ed sa m\u00f4\u017ee sta\u0165 influencerom naozaj ka\u017ed\u00fd. Medzi najsledovanej\u0161ie profily na Instagrame patr\u00ed Zuzana Pla\u010dkov\u00e1, ktor\u00e1 sama vytvorila zna\u010dku produktov \u010di Tatiana \u017didekov\u00e1, ktor\u00e1 propaguje najm\u00e4 m\u00f3du a zdrav\u00fd \u017eivotn\u00fd \u0161t\u00fdl. Popul\u00e1rne s\u00fa dnes aj \u00fa\u010dty s detsk\u00fdm obsahom a mal\u00e9 deti dok\u00e1\u017eu pril\u00e1ka\u0165 pozornos\u0165 ve\u013ek\u00e9ho po\u010dtu \u013eud\u00ed.                                                                                                                                                                                                                                                                                                                                                                                        4.1\/5 - (7 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Kto je influencer","item":"https:\/\/www.trissan.sk\/kto-je-influencer\/#breadcrumbitem"}]}]